Advertising and the Power of Social Media

As a student majoring in communication, I tend to be very alert and aware of all types of communication around me. I find myself focusing on marketing, advertising, public relations and social media. Yesterday I experienced some marketing via social media that I thought was very efficient and I wanted to take some time to share it.

It was around 4 pm yesterday afternoon and I was camped out in the computer lab working on lots of homework and completing some designs for my bulletin boards for February. I was casually hopping back and forth between the two, with a few minutes of breaks for my email and Facebook.

While scrolling down my Facebook newsfeed, I saw a post from Treasures, an antique/resale shop in Alma, which was displaying some new items it had gotten in over the past few days. Of course, being the shopper that I am and the interest I have in interior design and decorating, I had to stop and take a look.

My new treasure

My new treasure

In their photos I found an artistic piece that is a board for hanging photos (a frame with chicken wire and clothespins) that matched my room perfectly. Knowing that it was something that would sell quickly—and also something I had to have—I commented on the post asking what the price was.

Treasures responded almost immediately, and it was within a reasonable budget I could handle, so I commented back asking what time the store closed. Again, within minutes, Treasures responded and told me that the store would be closing at 6 pm. By 5:30 I had found a ride there, done some browsing and was heading back to campus as a proud owner of this new piece for my room. (I also saved a few dollars thanks to the Treasures student discount!)

The interaction I had with Treasures yesterday was a great example of marketing through social media. The page admin was very prompt and efficient when answering me. She did so in a timely manner so that I was able to get the information I needed in time to purchase the piece.

In a small town like Alma, that type of interaction through social media is essential for family-owned businesses. Those types of interactions, and the interactions you have while in the store, are the types of things that make me want to go to the “little guy” stores before the super department store. I have found this type of interaction with several other small businesses in the Alma community as well. Throughout all of these pages you can view interactions and conversations of people who know the owners personally, or not so personally, all of whom are supportive and excited for the business and truly care about its success. The Alma community exists in so many places, and the virtual Alma community is equally strong.

Treasures in Alma

Treasures in Alma

Thank you to Treasures for its great customer service. This is a business in Alma that I will be sure to visit again. If you are interested in visiting Treasures, it is located at 111 W. Superior St. and is open from 10 am-6 pm Monday-Saturday and 11 am-4 pm on Sundays. Also, be sure to check out Treasures on Facebook.

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